Based in Bogotá, Colombia
Design Director and product craftsman with a decade and a half of experience building impact-driven teams focused on interaction, strategy, and the mastery of the craft.
I led product design strategy across Colombia, Mexico. My work focused on testing and scaling new products—learning from those that hit the mark and those that didn't. Along the way, I built and managed a centralized team of 28 experts across UX research, product design, and design systems.
Fincas helps companies invest in sustainable farming practices within their supply chains to reduce their carbon footprint. Our platform makes it easy to measure impact, manage investments, and analyze results all in one place.
In March 2019, GNB Sudameris, a leading financial group, decided to build the first fully digital neobank with a value proposition based on the principle of 'fair banking'. I was part of the McKinsey & Company consulting team that led the development of the Lulo Bank brand and app.
Early Warning Services, created Zelle. Early Warning is a financial technology company that designs and operates the Zelle network. Zelle is a peer-to-peer payment network that lets users send money to other people and businesses with a U.S. bank account