Leading and shaping a design operation across 4 product domains
A 28-person design team comprising product designers, UX researchers, design systems, UX writers.
Each domain focused its efforts on addressing the challenges and meeting the unique needs of its users and led a specific business unit.
As LaHaus product and service portfolio expanded and became more sophisticated, the design practice evolved with it, optimising its structure and value delivery to adapt to the changing business landscape.
Product
Company
Highlights of my tenure as
head of design at
LaHaus
Design management outcomes
Product design workflow
Co-creation and implementation of the design workflow and toolkit (frameworks, problem-solving methodologies)
Product discovery cycles
Prioritizing research and experimentation to validate assumptions and ensure the development of effective solutions.
Design COE: Research, Design system, UX writing
A cross-functional team of specialists who are dedicated to driving the quality, consistency and efficiency of the design of our products and services.
* Design COE · Design center of excellence
A global vision and measurement of impact
Clear objectives (OKR) were set for each design speciality and progress was monitored every two weeks.
Coaching and skills development
One-on-one work sessions were established and knowledge exchange between the different design specialties was fostered.
Designing a career path & measuring performance
The roles and competencies of each position were clearly outlined and a career path was developed to meet the specific needs of the team and the company.
Product outcomes
Project launch platform · First 6 months
+70 construction companies used the PLP platform to pre-sell their new real estate projects.
Virtual guided tour of real estate projects
A vital experience for builders who need to showcase and sell their new homes (Covid).
Complete home-buying experience
From a virtual tour of the property to the selection of a specific floor unit and style, and finally to making the down payment.
Inventory management system · First 6 months
Clear objectives (OKR) were set for each design speciality and progress was monitored every two weeks.
+26 homebuilders adopt the IMS
They use the tool to have their inventory in the cloud and be able to manage it in real time.
Homebuilders & brokers weekly product workshop
We achieved a 50% month-over-month increase in both new user registrations and active user sessions.