The
human
behind the
designer

Imagining and creating products that enrich people's lives and make a lasting positive impact is what really inspires me.

From a young age, I was fascinated by the world of digital experiences and visual design. This journey began when PlayStation One entered my life and introduced me to the immersive world of 3D graphics and electronic music through a game called Wipeout (1996).

Countless hours of gameplay led me to ask: "How is something so immersive created?" The answer came when I discovered that the game's user interface and visual identity were created by The Designers Republic, a small studio in Sheffield, England.

Professional Path

MEX · COL

Product Design & Design Ops · Independent Consultant

Design operations, Product discovery, Product design

2023 · TODAY
MEX · COL

Platzi · Head of Design

Design practice leadership, Product design, Design system, AI design work flows

2025
COL

Fincas · Co-Founder

Product strategy, Nature based solutions, Carbon capture, Land conservation

2023 · 2025
MEX

Propiedades.com / Habi · Consultant

Product strategy, Product design, Capability building, Design leadership

2024
LATAM

La Haus · Head of Design

México, Colombia

2020 · 2023
LATAM

Mckinsey & Company · Design Director

Strategic consulting, Buenos Aires, Cordoba, Lima, Bogotá, Medellín, Ciudad de Panamá

2017 · 2020
MED · BRKLN

Huge inc · Lead Product Designer

Product consulting, Zelle, SXSW, Google, Stellantis

2015 · 2017
COL

Anthro · Art Director & Interactive Designer

Digital Agency, Bogota Beer Company, Emi, Crepes and waffles

2013 · 2014