Redefine the way real estate projects are experienced and sold at the pre-sale phase.
* Illustration by Andrés Ovalle, LaHaus
Oportunity space
In 2020, the COVID-19 pandemic changed the real estate landscape. Over the next two years, potential homebuyers faced unprecedented challenges, including stay-at-home orders and limited mobility.
Developers also felt the impact, as in-person showroom visits ground to a halt, housing inventory piled up and pre-sales stagnated.
The industry was forced to digitise rapidly, a process for which many were unprepared. Recognising the difficulties faced by both developers and buyers, we created and launched the PLP product to address these emerging needs.
Inefficient sales management
Property management and sales processes were primarily tracked via Excel, leading to inefficiencies and limited access to real-time information.
Limited mobility
Potential buyers were unable to visit sales rooms to learn about and invest in a new pre-sale housing project.
Lack of virtual tours
Developers lacked the technology for effective virtual property tours.
Limited showcase
Detailed project information was only available at a physical sales showroom, limiting access for potential buyers.
The Project launch platform
Provides access to the most comprehensive catalogue of pre-sale real estate projects in Mexico and Colombia. Through the PLP, users can explore detailed features of projects of interest, including available home types, planned amenities, interior design and architectural finishes, all showcased through high-quality videos and images.
The platform also offers immersive 3D virtual tours. Users can navigate these tours independently or schedule a guided virtual tour with a real estate professional.
Discovery
5 days of a remote design sprint
The design sprint framework was used for ideating, building and testing the value proposition and early prototyping, and for bringing together key stakeholders and their perspectives in the ideation process.
Compelling product vision
Based primarily on user feedback, business and product hypotheses, and product funnel performance metrics such as (leads/prospects, abandonment rates, conversion rates)
Foundation of the design system
I oversee and direct the development of the UI component library, with a focus on consistency, usability and aesthetics across the product.
Ideation and users Journey
Full remote design sprint workshop (Covid era) - Mexico and Colombia
Prioritisation matrix
Following user testing, we mapped insights against technical constraints to prioritize features with the highest user value and ROI.
Story board Journey PLP
Impact
Pre-sold of 80% of the project in 3 to 4 months
The design sprint framework was used for ideating, building and testing the value proposition and early prototyping, and for bringing together key stakeholders and their perspectives in the ideation process.
Digital complete home-buying experience
Based primarily on user feedback, business and product hypotheses, and product funnel performance metrics such as (leads/prospects, abandonment rates, conversion rates)
+70 developers in the first 6 months
I oversee and direct the development of the UI component library, with a focus on consistency, usability and aesthetics across the product.
Project showcase and detailing
Scheduling an in-person or digital appointment
Selecting, reserving and paying for project units.
